The Impact of Social Media on the Consulting Profession
The enterprise social platforms market, which represents one of many components of corporate social media spending, is expected to top $2 billion by 2014, according to a recent survey.*
This is good news for consulting firms.
Twitter, Facebook, and LinkedIn started out as simple platforms for like-minded groups of people to communicate and share ideas. Today, these same social networking sites are translating into big business for companies looking to reach targeted clients and customers.
In order to increase their business through social media, companies need to make sweeping internal changes to their existing processes, systems integration, and organizational change management. How can consultants create a thriving social media practice that generates significant revenue for clients?
With that in mind, plan now to join us online April 25—at no cost—and uncover answers to such critical questions as:
- Which consulting opportunities in social media is your firm missing out on?
- How are leading consulting firms capitalizing on social media right now?
- What is the overall potential for consulting firms in the social media market?
- What steps should you be taking to position your firm for success in social media?
PLUS—get answers to your own questions during the live question and answer session immediately following the presentation.
Hosted by Consulting Publisher and Editor-in-Chief Joe Kornik, this webinar promises a unique perspective on social media and its current and future impact on the profession from several thought leaders on the topic. Each will offer an insider's view on what is driving demand, as well as challenges, opportunities and case studies that will highlight some of the best practices right now.
Chris Boudreaux, Senior Vice President of Business Integration at Converseon—a social media agency that helps brands harness the power of social media to meet business objectives—will discuss evolving dynamics between agencies and consultancies as their social media services grow more similar and competitive.
Also presenting is Kate Sayre, a Boston Consulting Group partner who helped conduct a cross-industry benchmarking study related to corporate social media opinions, needs, usage and progress. Kate helps BCG ramp up its own social media expertise, conducting “social media boot camps” designed to get BCG consultants up to speed so that they can better understand the implications of the technology on clients.
Alton Adams, a KPMG Partner will focus on how companies can use social media to transform their businesses, particularly in the way the businesses interact with customers, employees, and other stakeholders, including how to engage and retain customers, as well as to drive e-commerce and improve employee engagement.
And finally, Scott Clarke, who leads Capgemini Consulting’s marketing, sales and service practice in North America, will discuss leveraging social media to drive brand experience and loyalty. Clarke, calling on case studies, will also reveal how leading firms are aligning social media with their overall customer experience strategy and value proposition.
This event is offered free of charge
to consulting professionals courtesy of our sponsor, IFS. We invite you to register now
and to forward this invitation to others in your organization.
About the Presenters
Senior Vice President of Business Integration, Converseon
Chris Boudreaux helps brands transform social media operations, based on 15 years of business transformation experience at global organizations including Bank of America, Boeing and Microsoft, and four years of social media operations experience. He is a Senior Vice President at the social media agency Converseon, where he leads the Strategy and Measurement practice and the SEO/SEM practice. Prior to Converseon, Chris created a Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development. He founded SocialMediaGovernance.com, the foremost resource on governance in social media and is a co-author The Social Media Management Handbook.
Partner, The Boston Consulting Group
Kate Sayre is a partner in the New York office of The Boston Consulting Group. Since joining BCG, she has worked on strategic and operational issues for consumer goods and media clients. She is a coauthor of Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market. Kate holds an MBA from INSEAD and an MA in international relations and economics from John Hopkins SAIS. Her undergraduate degree, in history and government, is from Dartmouth College.
Alton Adams is a Partner in KPMG’s Advisory Services practice with more than 20 years of management and consulting experience. He has an extensive background spanning both industry and management consulting. He specializes in the area of data, analytics and technology to help companies accelerate organic growth. Alton has served in executive sales, marketing, and general management roles for a number of leading information services providers. His experience includes leading a customer insight practice for a large consulting firm prior to joining KPMG, LLP. Specific industry experience includes financial services, communications, and retail.
Marketing, Sales and Service Consulting Practice Leader, Capgemini
Scott Clarke is Marketing, Sales and Service Consulting Practice Leader at Capgemini. He brings over 20 years of cross-industry marketing and customer relationship management experience with a proven record of success in leading organizations in growth and innovation, both nationally and internationally. Scott's areas of expertise include marketing and sales transformation, multi-channel marketing, social media, marketing and customer analytics, and customer experience management. Scott's clients have included Sony Electronics, IBM, Merck, Ford Motor Company, Sprint, Citibank, Royal Bank of Canada, Chevron, Toyota, Kraft Foods, Target and Panasonic.
Publisher and Editor-in-Chief, Consulting magazine
As Publisher and Editor-in-Chief of Consulting
, Joseph Kornik oversees the editorial operations and overall mission of the publication. Mr. Kornik is also responsible for the magazine’s Web site and all live and virtual events, including the Consulting Summit
—the largest annual gathering of management consultants in North America.
Business Solution Consultant, IFS
Liz Klise has more than 20 years of experience in enterprise software consulting, including 18 years with IFS North America. Prior to joining IFS, Klise served in consulting roles on other middle market enterprise software products serving the mid-market, including Effective Management Systems and ASK. As the result of her experience, Klise has developed deep knowledge of the functional needs of complex, to-order, project-based and asset-intensive industrial companies. She holds a degree in operations management from the California State University Northridge.
IFS is a public company (OMX STO: IFS) founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended ERP suite built on SOA technology. IFS focuses on industries where any of four core processes are strategic: Service & asset management, manufacturing, supply chain and projects. The company has 2,000 customers and is present in more than 50 countries with 2,700 employees in total.www.ifsworld.com/us/resources
Senior Vice President of Business Integration,
The Boston Consulting Group
Marketing, Sales and Service Consulting Practice Leader,
Business Solution Consultant,
Publisher and Editor-in-Chief,
*according to predictions by the International Data Corporation